Material spec

Contact

The material must be in AdProfit’s hand no later than five (5) business days prior campaign start.

 

DELIVERY & QUESTIONS
E-mail traffic@adprofit.se

 

General recommendations

To avoid banners that load slowly and or otherwise doesn’t show good results we recommend the following:

  • Keep track of the CPU-load when creating the banner, so that it doesn’t take to much power of the CPU.
  • Make sure the animation isn’t to long.
  • Most websites have a white background, so if the banner is also white it might blend in to much.

Ad format

Desktop

FORMATS

Panorama
Format: 980×240/120, 844×178
Max. size: 200 kb

Module
Format: 468×240 px
Max. size: 150 kb

Insider
Format: 300×250 px
Max. size: 100kb

TWS
Format: 250×360 px
Max. size: 100 kb

Skyscraper
Format: 200×600 px
Max. size: 150 kb

Interstitial
Format: 780×600 px
Max. size: 200 kb


SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).


VIDEO
Video and sound has to be user initiated by click, not mouseover. Uploaded file size is max 500KB and the maximum framerate is 18 fps.

Mobile


FORMATS

Interstitial
Format: 320×320 px
Max. size: 100 kb

Panorama Small (Sticky*)
Format: 320×100 px
Max. size: 100 kb


SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).

*There is no built-in support for Sticky-creatives. This needs to be generated by a 3rd party tag provider. Contact your account manager ortraffic@adprofit.se for more information.

Impact

Most of our Impact-formats are produced by Adsolutions. For some of them, special specifications need to be followed. You will find the links below. Contact your account manager or traffic@adprofit.se for more information.

FORMATS

Wallpaper – Desktop (Proff.se)
Manual, specifications and preview can be found here.

Takeover Skin – Desktop (Several sites)
Manual and specifications can be found here and a preview here.

Takeover scroll – Desktop (Several sites)
Manual, specifications and preview can be found here. Please supply a 980×120 that we can use as a sticky panorama, like this.

Takeover scroll – Mobile (Several sites)
Manual, specifications and preview can be found here.

Polite Zoom Panorama – Desktop (Several sites)
Manual, specifications and preview can be found here.

Takeover-skin – Desktop (Several sites)
Manual and specifications can be found here and a preview here.

SEE A PREVIEW OF OUR FORMATS HERE.

Newsletter / Standalone

For standalone, please include a subject line. Clients must host the content, since AdProfit does not have a server for this. Advice: Make sure the outgoing newsletter is correct, even where the pictures are not automatically shown.


FORMATS

Stand alone
Fornat: 500×500 px
Max. size: 100 kb

Newsletter
By agreement


SUPPORTED FILE TYPES
HTML (JavaScript & iframe), GIF, JPG/JPEG