Material spec

Contact

The material must be in AdProfit’s hand no later than five (5) business days prior campaign start.

 

DELIVERY & QUESTIONS
E-mail traffic@adprofit.se

 

General recommendations

To avoid banners that load slowly and or otherwise doesn’t show good results we recommend the following:

  • Keep track of the CPU-load when creating the banner, so that it doesn’t take to much power of the CPU.
  • Make sure the animation isn’t to long.
  • Most websites have a white background, so if the banner is also white it might blend in to much.

Ad format

Desktop

FORMATS

Super Panorama
Format: 980×480
Max. size: 350 kb

Panorama
Format: 980×240/120, 844×178
Max. size: 200 kb

Module
Format: 468×240 px
Max. size: 150 kb

Insider
Format: 300×250 px
Max. size: 100kb

TWS
Format: 250×360 px
Max. size: 100 kb

Skyscraper
Format: 200×600 px
Max. size: 150 kb

Sticky panorama
Format: 980×240/300/480 + 980×120 px
Max. size: 350 kb + 150 kb
Important: For this format we will put the two banners together so it will work as one. When we do this, it’s important that they are measured together. This means that we either need a third impression tracker that we can add to the format OR that you use the same tracker in both banners.

SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).

VIDEO
Video and sound has to be user initiated by click, not mouseover. Uploaded file size is max 500KB and the maximum framerate is 18 fps.

Mobile

FORMATS

Interstitial
Format: 320×320/480 px
Max. size: 200 kb

Panorama Small (Sticky*)
Format: 320×100 px
Max. size: 100 kb

SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).

True Native

Headline: max 60 characters
Teaser: max 120 characters
Body text: max 2 500 characters
Image formats: 1000×1000 pixels
Formats: JPG or PNG
Maximum weight: 150 kb
Exit URL

*There is no built-in support for Sticky-creatives. This needs to be generated by a 3rd party tag provider. Contact your account manager ortraffic@adprofit.se for more information.

Impact

Most of our Impact-formats are produced by Adsolutions. For some of them, special specifications need to be followed. You will find the links below. Contact your account manager or traffic@adprofit.se for more information.

FORMATS

SEE A PREVIEW OF OUR FORMATS HERE.

Newsletter / Standalone

For standalone, please include a subject line. Clients must host the content, since AdProfit does not have a server for this. Advice: Make sure the outgoing newsletter is correct, even where the pictures are not automatically shown.


FORMATS

Stand alone
Fornat: 500×500 px
Max. size: 100 kb

Newsletter
By agreement


SUPPORTED FILE TYPES
HTML (JavaScript & iframe), GIF, JPG/JPEG